About AmyG

Hi, 

My name is AmyG, founder and creator of And Again. I am from a small village in the west of Ireland. Growing up I always adored fashion, something I definitely inherited from my Mam, she has the most amazing style. I used to put on secret fashion shows for myself in my room, styling all of my Mams bits (when I should have been doing my homework)!

I moved to Dublin the summer I finished my leaving cert and months of searching, this 17 year old farmers daughter with a mad pink mullet got a job in retail. I was delighted with life. I gained so much experience in every aspect of running a clothing shop and it really helped with my confidence. My favorite part of my job was visual merchandising, styling and anything creative. I had the freedom to put together all different kinds of looks - both men's and women's. 

I left that job after 7 years to go travel Asia. 2 months in, the pandemic hit. I had to cancel my year travelling (Balling!). I had this idea when I was away that I would really love to own and run something of my own. I love being kept busy so the idea of doing a million and one jobs was exciting to me. I have a legendary support system around me who inspired me to reach my full potential and instilled the confidence in me to create this business. (Big big thank you to you all, I love you endlessly)

My background and experience is in fast fashion but towards the end of my time in that industry I felt guilty about supporting this big retail giant, essentially putting money into their pocket from my hard work and as well as all the horrific effects fast fashion has on the planet and the rights of their workers. For as long as I can remember I wanted to be apart of the fashion industry so now I had to think of a different route.

I struggle to define my style, one day I'm pastel, tulle, frill, cutie and the next it could be black leather, fringing, punk look or even a snazzy business bitch suit with platform high heels. There are no boundaries to what we can do with our clothes, it is my favorite form of expression. At the root of it, yes clothes are functional and practical, but when you put together a killer outfit, your most favorite shirt, your best fitting jeans or dress - that's a little slice of heaven.

Inclusivity is a strong value of mine and will be at the forefront of And Again. Your gender is not defined by what you wear or how you look, fashion is a place for us all to explore and wear whatever the hell you want. That is something I want to offer to you all, that confidence to be 100% you, unapologetically.

Now it is 2023, coming into the second year of this business and I have been so driven from day one. I have gotten to meet so many amazing creatives through this brand. I now am relocated in Dublin which is a home away from home. I do markets all over the city each weekend and from June - September you can find And Again in the concept store; Curated in The Royal Hibernan Way, Dublin 2.

The plans, dreams and hopes for And Again are endless and it is a real joy every day to work on something you love and know you are heading in the right direction.

THANK YOU, a thousand times over or supporting me so far. The fun has only begun!

Amy G x